In today's competitive real estate market, timing and staying ahead of the market is everything. Whether you are buying or selling a home, I have all the information you need to have success buying/selling your home, hire someone like me, who wants to earn your trust and then your business. Please browse my website for listings, reports and read on for a sales and marketing strategy on how I plan to sell your home. When you're armed with the right information, and an experienced real estate professional, you'll be closer to reaching your goal of selling your home fast, and for the best price.

 

In addition, if you have any general questions about buying or selling real estate in Michigan, please contact me as I'm more than willing to help.

-Josh May


 

Sales/Advertising/Exposure

 

Internet:

Home will be listed on 30+ websites with property information and interior/exterior pictures including:          

 

*Since we don't have visibility into third party systems, we cannot confirm that every listing was indexed onto every particular site.

 

Signage

?             Large sign on street and smaller signage at alternate roads as needed. 

?          Open House signs on main roads as needed.

 

Newspaper/Magazine

?                   Grand Rapids Press Advertising

?                  Homes Extra Publication

 

Active Marketing

?                  Email will be sent to top area real estate agents explaining home and providing showing instructions.

?                   Presentation of home at RE/MAX of Grand Rapids weekly Sales Meeting ? presenting to the highest producing agents in West Michigan.

?                 Manual updates to select websites will be made weekly as well as automatic synchronization to multiple websites through point2agent.com and postlets.com

Buyer Lead Generation Systems

?               Exclusive Agent for GRNow.com, The REexpert, Just Listed Property, and remax.com.  These are internet search engines that capture buyer leads and send directly to my inbox. 

?                   I own all rights to all Buyer leads for GRNow.com, The REexpert, and all rights to four territories for Just Listed Property. 

 

 

Feedback/Communication/Commitment

 

  • Home feedback ? Within 24 hours of any agent showing the property a follow up phone will take place.  The potential buyer?s feedback will then be emailed to your address (along with mine).

 

  • Accurate listing information to the MLS within 24 hours of contract. Listing card mailed to you within 10 days for approval, critique and accuracy.

 

  • You will be called once a week to discuss activity.

 

  • You will receive a market report and an activity report every two weeks.

 

  • Messages left on my mobile phone 616-318-0924, and my office phone 616-977-7100 x. 302 will be returned in less than 12 hours, 7 days a week.

 

  • If your home has not sold within the first 40 days, we will meet to review the marketing and pricing of the home.

 

  • If you are unsatisfied in any way or feel that I am not meeting all criteria mentioned, I will expire the contract.

Facts Every Buyer Should Know

Here are some important facts you should know before selling your home. These tips should help you avoid making costly mistakes.  Rely on an Experienced Seller's Agent. Surveys show that people who sell their homes themselves often net less from sales than sellers who use an experienced Seller's Agent. In addition to providing a wide range of services, a Seller's Agent can save you money by using years of successful negotiating experience on your behalf.

Pricing the Home Correctly:
The pricing of your home will strongly influence how long your home is on the market. If you set a price that is too high and your home has been on the market too long, then home buyers assume that something is wrong with your home or your price and you will usually receive less than what you would have received if you had priced it correctly to begin with. Approximately 80 percent of your showings will be during the first three weeks on the market. Don't miss those buyers who think they cannot afford your home.

Improvements to Make Before Selling:
While it is important to present your home in the best possible condition, undertaking the wrong kind of upgrades will cost you money that you may not be able to recoup from the sale of your home. Painting, replacing carpet (if needed), and updating kitchen and baths are a few things you should be able to recoup.

Staging Your Home For the Buyer:
The first impression is the most important one so make sure it is favorable. Your home should be clean and free of clutter. Start packing things that you don't need. This will allow the buyer to visualize their things inside your home. The outside of your home is as important to keep up as the inside. Be sure your home looks inviting and well cared for from the street. If you are competing with another home, most likely the one that is the neatest and cleanest will get the offer.

Do Not Bypass the First Offer Without Serious Consideration:

Frequently, sellers reject any first offer, believing that subsequent offers are bound to be higher. However, experience shows that the first offer can often be the best. This is especially true if the buyer making the offer has already looked at numerous homes on the market. So, if at all possible, consider the offer and see if you can make it work.

PRICING

One of the most important aspects of marketing your home is setting a realistic and competitive asking price. In addition to assessing the good and bad points of your home, you must have an understanding of the local housing market in order to set a competitive price.

You may find it helpful to review the following points affecting the pricing of your home:

Factors Affecting Your Asking Price

  • Location, square footage, and condition of your home
  • Level of demand for homes in your area
  • Amount of competition in your price category and area
  • Recent sale prices of homes of similar size and in a similar location
  • Availability of financing and interest rate levels
  • How quickly you need to sell
  • Whether you need to sell in order to finance the purchase of another home

Factors that Don't Affect the Asking Price

  • What you originally paid for your home
  • The cost of improvements you have made to your home
  • What it would cost to build your home today
  • How emotionally attached you are to your home

Dangers of Overpricing

  • Qualified buyers won't consider your home, believing it to be financially "out of reach"
  • Your home is on the market a long time, growing "stale," and increasing the perception that there is something wrong with it
  • The highest and best offers usually occur in the first 30 days of listing your home. An overpriced home misses out in this crucial time period.
  • Your home helps similar homes that are priced more competitively to sell faster. It demonstrates these other homes offer a good value.
  • Lowering your price later on gives the impression that your home is "unwanted"

 

 

SELLING YOUR HOME QUICKLY

If your home is in the best possible condition when you put it on the market, you will benefit by receiving higher offers in a shorter time period. Buyers often purchase based on emotion, and homes in need of repair or in poor condition generate the wrong feelings. There are some simple steps you can take to ensure that your home is presented in its most attractive condition.

The Outside

  •   Trim the shrubs around your home. They should reach only to the bottom of the windows. Ivy on the sides of houses should be removed for a cleaner look.
  •  Tree branches should be high enough so that a person can walk under them. Low hanging branches that need pruning give the impression of neglect.
  •  Place flower pots on the porch and fill them with flowering plants. These provide an inviting entrance to your home.
  •  Give your front door a fresh coat of paint. Be sure the doorbell works properly. Clean off the mail box.
  •  Wash the windows, window sills, and bottom of window jambs.
  •  Remove children's toys from the front sidewalk and yard.

  

The Inside

  •  Open windows to give the home a clean, fresh-air smell. If you have dogs or cats, be sure to take steps to ensure your house is free from odors.
  •  Clean the carpets and wax or polish the wood floors.
  •  Be sure there is a bright light in the garage and in the attic.
  •  Clean out all closets, cabinets, and drawers. A good rule of thumb is to throw out things you haven't used in the past five years.
  •  Make room in the closets, particularly the front hall closet, which is the first that gets inspected. If necessary, place rarely used items in boxes and out of sight.
  •  Store unnecessary furniture out of sight to give your home a spacious feeling.
  •  Clean the kitchen thoroughly. Be sure the oven, range, and refrigerator are all spotless. Clean off counter tops.
  •  Freshly caulk the sinks, showers, and bath tubs. Clean the bathroom thoroughly.

During Showings

  •  Play quiet music in the background.
  •  Keep the shades and draperies open and turn on all the lights.
  •  Set the temperature in the house to a comfortable level.
  •  Remove pets from the home when visitors are expected.
  •  Remove personal items like photographs and items not being sold with the house.
  •  Let your Agent show the house when you are not at home. Buyers like to imagine themselves in the home, and this is hard to do when the owners are home.